The attraction of shopping centres: Modelling alternative decision structures
نویسندگان
چکیده
منابع مشابه
Store Managers – the Seismographs in Shopping Centres Store Managers – the Seismographs in Shopping Centres
Purpose: The aim of this paper is to investigate (1) the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, (2) the relevance of store managers in reflecting upon and informing the management and marketing practices of the local shopping centre management. Methodology: A conceptual model is developed based...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2000
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740004